Integrated telecommunications service provider Orange has today announced that its bundled offer Holla is now a permanent tariff. 

"Due to the positive response from Orange customers during the promotional period, we have decided to transform Holla into a permanent tariff," said Telkom Kenya Chief Executive Mickael Ghossein. 

Holla a 24-hour, daily bundled tariff targeting the youth is part of Telkom Kenya's strategy to aggressively tap into this market segment. 

Rechargeable via a daily KSh10 subscription, the bundled tariff will allow Orange pre-paid customers to enjoy round-the-clock, free on-net calls, free on-net SMSs, 20 free off-net SMSs and 10 free MB of mobile data daily. The Holla tariff will also allow for free and complete access to social networking site, Facebook. 

To reward its loyal customers, Ghossein also announced that the company would enable all its active Orange mobile pre-paid customers to enjoy the benefits of Holla for free this Friday, April 27, 2012, through a free subscription for 24 hours. 

"We are calling this the Open Orange Holla Day and encourage all our customers to enjoy the free subscription of 24 hours and share their feedback with us," he said. 

The Holla tariff is aligned to the Orange brand promise of launching innovative products and services that will enable Orange customers to experience the reliability and quality of the expanded Orange Mobile network. 

The latest CCK quarterly sector statistics report for the October - December 2011 period, indicates that Orange Mobile subscribers increased by 35.46 % to 2,889,910 subscribers from 2,133,462 recorded during the same period in 2010. The company currently has 10.3% of the mobile market share in Kenya. 

"Mobile telephony represents the larger platform through which people are accessing the internet and Orange is intent on making their usage as enriching and rewarding as possible," said Ghossein.