Kenya Breweries Limited (KBL) has awarded the first grand winner of the recently launched edition of the National Consumer Promotion (NCP) campaign of ‘Jipe Form na Senator Ushinde’ at Corner Bar in Lower Kabete.
Felix Mangoma Nyaneko, is the first winner in the ongoing promotion who won KES 2million and was awarded Kshs1 million to invest in his own personal growth and another Kshs1 million to be donated to a community project of his choice.
“At first I couldn’t believe when I was called by the Kenya Breweries official line but today I am one happy man” he said in excitement. He added that, “this winning will go a long way in supporting my family as well as my businesses that I have and I cannot wait to support my community with the remaining one million.
He appreciated Kenya Breweries for the big award as he encouraged consumers to keep on participating because they could be the next winners.
Speaking during the event, Edward Kimathi, Head of Emerging Business at KBL also noted that, “With the launch of this new consumer campaign, we hope to continue impacting out consumers lives by providing a legitimate source of income for our local brewers and improving the overall well-being of our consumers by reducing the deaths that result from illicit brews.”
As a way of showing their commitment to the welfare of its customers, KBL’s Jipe Form na Senator Ushinde campaign aims to reward loyal consumers and enrich their lives and communities. With a total worth of Kshs 97 million, the campaign will run for three months and will see five grand lucky winners each receiving KES 2 million.
Additionally, 20 consumers will receive monthly home makeovers, 12,000 winners will receive weekly shopping vouchers, and a whooping 1,980,000 winners will receive daily cash and airtime vouchers.
These rewards highlight the Senator’s dedication to the well-being of its customers.
“Over the years, KBL has been intentional in contributing significantly to the development and prosperity of the Kenyan economy. Catalyzing the creation of thriving communities is embedded in our vision and sustainability agenda. “We understand that our business must be a force for good. Through initiatives such as these, we are scaling up our commitment to promoting social sustainability and economic empowerment of our communities,” Mr Edward added.